Summer 2014 at a glance

Week 1 – 25 June

Introductions; baseline influence scores; what is social media leadership and influence?
Let’s talk Turkey (and Twitter)
Tools: Buffer / Hootsuite / Klout
Techniques: security & two-step authentication


Week 2 – 2 July

Developing your social media marketing plan

Read before class:



  • Sample social media marketing plans (Dropbox | Course wiki)

Week 3 – 9 July

Draft personal social media plans (we will finalize in class)
What is social media engagement?

Read before class:

Week 4 – 16 July

Creativity and leadership.
Group projects.
Case study #1: United Breaks Guitars

Read before class:


Week 5 – 23 July

What makes a successful online community?
Case study #2: Ford
Guest speaker

Read before class:

Week 6 – 30 July

Mid-quarter updates on personal project
Guest speaker: Jenni Hogan

Read before class:

Week 7 – 6 August

Characteristics of effective leaders

Read before class:

Week 8 – 13 August

Group project work session
Case study #3

Week 9 – 20 August

Individual project reports
Group project work session

Week 10 – 27 August

Individual and group project reports

Final deliverables due Sat Aug 30 @ noon

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