- Social in the news
- Blog/wiki/minute papers
- Lecture/reading discussion
- Case study
- Group projects
- Individual projects
Social in the news
- Amazon enters the “Netflix for books” market
- Net neutrality – FCC comments due Friday
- Jawbone Up and food tracking
- I quit social for a week: here’s what happened
- Heineken and Twitter for discovery
- Social as “ticking time bomb”?
- Alltop – social media news
Blog/wiki/minute papers/Catalyst dropbox
- What can Kat and I do to alleviate any possible confusion?
- Draft personal project feedback
> I have nine (9) documents. Everyone should have rec’d an email from me except Tori, because UW says firstname.lastname@example.org is not a valid email.
> I have asked three (3) students if I can share their documents with you. If they say “yes” we will put the docs on the wiki.
- Leadership and creativity (ppt)
- Change management and managing for change
Case study : United breaks guitars
- AKA crisis communication. There’s a book!
- CSB news story (2009)
- Stock price effect (wikipedia)
- Another resource (OECD)
- What is the role of the social media manager (circle of roles) — and who else should be involved in (a) planning and (b) responding?
- Other infamous examples?
- Why do you think the first video went viral? (And what do we mean by that?)
- What options did United have along the way? After the video made the news?
- How might United have anticipated something like this happening? What other types of crisis comm affect airlines?
- Pair/share: what are the top three criteria you will use to rank desired group projects?
MAKE A COMMENT on this post with your criteria – it’s ok if the total is six, you don’t have to reach consensus! Be sure to list both names.
- Review the proposals – let class members ask questions – sign up on wiki as work groups with client identified
Here are the proposals:
- No external client: Jointly create one piece of content that team members will promote, such as podcast/video/white paper/etc (Link to video)
- Campfire Girls (doc on Dropbox)
- Global Visionaries (doc on Dropbox)
- Savor Seattle (doc on Dropbox)
- Washington Women in Need (doc on Dropbox)
- Discuss > what criteria do you need to use to identify “competitive” (i.e., similar) accounts?
MAKE A COMMENT on this post summarizing the criteria/process used to find
This week’s minute paper – we will riff off of slide 8 for personal and group projects. AND we’ll talk about competitive accounts.
Resources – other