- Housekeeping/minute papers
- Social in the news
- Guest speaker – Karen Anderson
- Case study
- Small group work / personal and group projects
Housekeeping/minute paper summary
An apology: drama at my household (two new iPhones in 3 days!) led to my spacing on the minute paper for this week. For anyone who has missed one and would like a “make up” — see this prompt.
- Kat is handing out paper feedback
- If you don’t get a copy, I didn’t see your paper. If you emailed it without the #uwsmc hashtag, or if it went only to my UW account, I didn’t see it. Please resend to gmail w/subject line marker and I’ll reply Thursday.
A different sort of prompt:
A reminder to continue to check the boxes on the wiki as you complete your Class Participation and Social Media Scorecards as well as Attendance. Also, if you have not done so, please complete your social media profile links, including Google+ and your WordPress Avatar.
You do not need to have a WordPress blog in order to have an Avatar. The avatar link should be in the form: http://en.gravatar.com/YOURNAME and should be filled out completely, including a picture. Ann Cook has a great example: https://en.gravatar.com/anncook2014. This is NOT the same as your WordPress blog link.
Some additional housekeeping:
- Individual presentations are no more than 7 slides and 5 minutes (8 minutes including Q&A). Please upload your slides to Catalyst or the wiki before class!
- Group presentations are no more than 15 minutes, no slide limit.
- Both group and individual projects also require a report document in addition to the PPT. Upload these to Catalyst by August 29, 2014. Requirements and instructions for submitting your reports are on the assignments page of this blog.
In the news
- Amazon dispute in NYT – Orwell misrepresented?!?
- Amazon takes on Square – monopoly power at work?
- Chevron’s Game Day Chef Challenge
- Do we need to talk about Robin Williams?
- We do need to talk about #Ferguson
- How non-SM events affect social (LI)
- Social media stats (posted today)
- Tweet a Coke (at the movies)
- A word about Slideshare.net and Scribd.com
- Guided case study discussion
- Groups of 3
- Each person assumes a different role: Communication VP, Social Media Manager, Legal (the organization’s counsel).
- Kathy will share background on case.
- Groups will identify risk / detail how the team might monitor the situation / develop a course of action for immediate response (1 hour), intermediate response (2-10 hours), followup (11-24) and ongoing.
- Storify history: How Komen and PP Broke Up and Made Up in 3 Days; The Komen Protests (The Guardian);
- Demo: finding hashtags on G+
- Discuss next week’s presentations (show examples: eye-tracking tweet, WiredPen)
- Group project time
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