This course is part of the University of Washington certificate program: Social media technologies and implementation.

Explore what comes after the initial wave of social media implementation and how to be a proactive thought leader in defining and establishing a social media support roadmap. Gain hands-on experience by partnering with local companies interested in creating a social media strategy or devising a specific campaign.

Topics include:

  • Elements of a successful roadmap
  • Social media goal-setting
  • Organizational impacts and key stakeholders
  • Operational impacts including workflow, training, and policies
  • Collaboration and staff interaction models
  • Technical impacts

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