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session 1

  • Introductions (detailed)
  • Review syllabus
  • Wiki stuff
  • Discuss leadership (contextual)
  • Discuss “Brand You” (FastCo – 1997)
  • Capture all social media networks (again) on the wiki
  • Discuss influence measurement (start with Google circa 1999)
  • Capture baseline Klout/Kred/Sumall (pick 2 – get screen caps)
  • Begin setting personal goals for the quarter – measurable / achievable

Next week

  • Bring draft plan – S/T/P (situation/target/proposal) format – we will work on these together
  • Reading – see 2014 at a glance
  • Minute paper will be here, password protected – see Wiki for password

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Hello, World!

This course is the third of three in the University of Washington certificate in social media technologies and implementation.

Downtown Seattle, Classroom, Spring 2014
W, 3/26 – 5/28, 2014, 6-9 p.m.

Bellevue, Classroom, Summer 2014
W, 6/25 – 8/27, 2014, 6-9 p.m